SILKFAIR Blog – June 2011

With all the online social networks of the day, it is easier than ever to get your online store brand name out into the public eye. The variety of servers and databases provide a wide network of potential clients. These social networks are a separate database that is not controlled by you. They offer many abilities that should be utilized, but it is important to remember not to put all your eggs in one basket. As your own independent online store, you should take advantage of every option the internet can offer. Therefore, it makes sense to build your own database as well and promote yourself even further out into the world with your own networks.

The use of your own database gives you an array of options. You can focus on yourself and your brand or product without compromise. By being in control of your own database, you can network with your clients as you see fit. There are no dangers of being reported or flagged for your content. This confirms your security within your own site. Since you are your own customer service, you can promote yourself throughout your network and control what your customers see and how they use your site. You may carry any info you need to, and your limitations are boundless. You can express whatever your brand or product requires input on, and focus primarily on spreading the word about your business.

With your own personal database, you can network with your clients directly, and utilize software that keeps them easily in touch so that you can offer them your services. Although the social networks have so much to offer, your own database is at your disposal to help you manage your clients. You can offer security and safety for any information within your site, to offer a secure location for your customers and yourself. On your own network, it will be easier to navigate, and deliver your product or service to those in need.
Keep in mind that your own database is also a gateway to the rest of the world. Through it, you can adjust your setup to navigate to other sites. This helps your customers find you more easily, and know where you are in the future. While your database still utilizes the internet and its tools, it is still unique to you and is protected by you and your business. There are no threats of an outside force removing your database from the internet because it is only you that can do that. With your own database, you have the power to say what goes on with your network.

With all the options out there, it is getting easier to reach the public’s recognition. Take advantage of what the electronic media can offer to an online shop owner. Be ready for the future, by building yourself a stable platform for your online store. By combining the abilities of social media and your own database, you can be ready for the future, and ready to deliver your brand to the rest of the world.  Couple that with Silkfair’s strong store designs and marketing efforts on your behalf , and your poised to win!

With communication technology advancing as fast as it has, it is now easier than ever to share your ideas, products, and services. The social media networks available such as “Facebook” and “Twitter” allow us to reach a wider audience that was previously difficult to achieve. Subjects and events that were “liked” or “shared” helped generate more revenue for their products and services. People on these sites were able to spread the word about new products they offered, and allow people to be more aware of them. It also helps that sites like these allow people to discuss and share info about your product.

You can take advantage of sharing your products on your personal Facebook page. When your friends see your products and “like” your status update, it then becomes visible on the News Feed of their friends and family members.   The opportunity for spreading the popularity of your product is as easy as a sharing something about your product on your Facebook page. “Word-of-Mouth” marketing is stronger than ever now. People are able to post comments and or recommendations about your products and services. If one person sends your information to his friends and at least two of his friends send tags- the effect then gains momentum.

The most convenient thing about socially sharing your products is that it reaches people and business that you would never reach on your own. The internet’s social connections allow us to communicate with people that we may never have met before its creation. We have the ability to make new contacts and share ideas with other businesses. It is now easy to achieve viral marketing – which means to spread your message to a wide audience quickly.  

From Silkfair, your customers and prospects just need to click on the “Share This” button on the rights side of every product page and not only are your items shared through the social platforms – they are also seen by search engines as popular items increasing the ability for people to find your.  If you are selling handbags, then it would be vital that your site come up on a search list for people searching for “handbags”.  “Tags” are probably the most useful tool. They are device’s that utilize the information that the users actually label your site as. Because it is the people and customers that are searching the internet, it is an extremely helpful tool. By allowing other sites and users to “tag”, “like” or “share,” it is the people themselves that solicit for your product. These devices are readily available to you on Silkfair and by taking advantage of them, you can take your products and services across to a great amount and diversity of people and to anyone that wants what you have to offer yet may not know that you exist.