SILKFAIR Blog – October 2010

Marketing and sales are one of the most important components of a business’s survival in the market.

While both are dependent on each other many people confuse marketing with sales and vice-versa which is a big mistake. Marketing involves designing a product according to the needs of the market and customers, promoting the product through advertising etc. and setting up a competitive price for the product.

Marketing, by definition, is creating a positive environment for exchange.

Marketing is a platform which drives sales. While on the other hand the sales process is what you do to successfully sell a product and fetch a contract. Sales and marketing together is a part of selling and one cannot do without the other. They can also be called activities. The success of a business is critical to the success of these two important activities.

Marketing is the backbone of a business’s future and a launching pad for the sales.  Without a positive environment for exchange, people have so many other portals to be able to purchase or secure the products or services provided.  We are most definitely in a worldwide market.

Marketing drives sales and sales drives companies’ success. Marketing is like a life support for sales, one who is constantly backing up sales and enabling successful delivery of the end product.

Many small business owners lump sales and marketing together but in reality they have different targets. When you sell you are interested in fulfilling the requirements of what the customer asked for, while marketing actually focuses on what the market demands. The goal of marketing is to foresee how the market will shape up in future.

For you, what are you doing to create that positive environment for exchange?  Here, at Silkfair, we take care of much of the marketing for you by providing the place for business and promotion of your business – you ultimately must deliver the product and the price.  How are you doing at that?