Chances are because you're trying to sell something. How about changing your perspective. Forget about the word "sell" and all related. Think of you as of the person who helps others find and get what they want and need. You're no longer the big, bad wolf.
Or maybe because you're not the most patient person you've ever met. You've already invested a couple of months and a good stash of dollars in your online store and it looks like few are buying from you. Patience is such a virtue...and
sales will follow.
The important thing is not to get discouraged. A couple of orders in the first months means that you've been noticed from the million other online businesses. The point is to make the most of those 2-3 customers that noticed, you. Satisfy their needs and prove you're more than a simple check in /check out button.
When you get to convince them that behind the layout of your e-shop is a real person and not just a script running endlessly, you'll get them speak about you. You'll get them tell their friends about the clock/jeans/vase/sofa they've just bought.
Growth is slow at first for two reasons. It takes a while for consumers to appreciate you as an online seller. And it takes even longer for a person to order from any site even after they turned into frequent visitor. It’s called reluctance to new faces. Well, in our case, to new online shops.
Put yourself into a buyer's shoes. How willing are you to give a chance to a new comer in the industry? I'll tell you. None. But when one of your friends take a chance and goes grab a new pair of boots from that corner online shop, you no longer see them as newbies but as part of the monthly card charge.
That’s exactly what happens in flourishing stores. And the cool thing is, the development doesn’t inevitably stop at a certain time. There are ups and downs but the common trend is always upward.