For any business to succeed, we need to establish long-term relationships with our clients by extending exceptional customer service.  We need to be creative and think outside the box to distinguish ourselves from the crowd of competitors.

Communication is one of the greatest hallmarks of a successful business. To be precise, it’s one of the greatest assets of a business. The key to success in any business is long-term relationships which we develop with our clients and customers, and the only way to nurture these relationships is to stay in constant contact.  Although technology has automated our responses to our valued customers, direct interaction goes a long way in keeping the client base intact, as it lends a genuine and personal touch to our business relationships.

Remember, knowing your customer is an important part of a retention strategy. One way to do that is to keep a blog up-to-date with company information, news and tips and tidbits.  It’s also a great platform to ask questions of your community, and to explore their questions and answers.




What can you do to create community?

• Write a newsletter
• Develop a blog
• Create a Facebook fan page
• Have a forum on your site
• Tweet out your appreciation and interaction with clients

Silkfair does all this for you in the Silkfair community and beyond! We include your post updates on the front of ‘community’ and not only engage your community of clients we also engage our worldwide community on the site, in Facebook and on Twitter.

Where do you start?

Write a blog post:  It doesn’t have to be long.  In fact, for blogs, shorter and valuable packed is best.

Answer these questions and the answers can be your first blog post:

1.  What the newest item in your shop?
2.  Why did you get started selling what you sell?
3.  What’s your favorite part of doing what you do?
4.  What’s the number one question that customers ask you?

Answer those four questions and your post is written.